Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

LyonHeart K Jaguar E-Type production increased

Classic Factory is building the Lyonheart K – an E-Type Jaguar for the 21st century – and is increasing production numbers and adding a convertible. It started out as the E-Type Growler and then became the Lyonheart K. And whatever its name it’s still a recreation of the iconic Jaguar E-Type in the mould of the Eagle E-Type Speedster.

CES: Cranking up Harman's QuantumLogic 3D surround-sound system

Yesterday we reported how Audi was readying a lavish 3D sound experience with 23 speakers and 1,400 watts of goosebump-inducing audio power. Not to be outdone, Harman had been quietly developing a system of its own: Quantum Logic 3D brings together 25 speakers and more than 2,000 watts of Tubthumping power to a new car near you, like driving inside Phil Spector's Wall of Sound. Sitting inside the demonstration BMW 7-Series that Harman painstakingly lifted into the Studio at the Palms, Global Audio Engineering vice president Phil Muzio explained, "great music is delivered in stereo, yet our consumer research indicates that people enjoy surround sound." QuantumLogic 3D's surround sound expands beyond the boundaries of the vehicle's cabin, providing "a sense of detail and spatial placement that you don't get in stereo." Five height component speakers mounted in the corners of the headliner, and above the rearview mirror, elevates audio beyond the confines of the roof, "almost like you're in a convertible," said Muzio.